News Archive

While natural leaders do exist, it is also possible to learn leadership skills, put them into practice and grow your leadership capabilities.

So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.

Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!

When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.

Needless to say, customer service is an incredibly important aspect of any business model. So, here are five ways your business can have better customer service.

Fiji, a Westerville police department K9 officer, will receive a protective vest, thanks to a donation made to Vested Interest in K9s, Inc., an East Taunton, Massachusetts charity. Vested Interest provides protective vests to law enforcement dogs throughout the nation. Fiji's donation comes from a Delaware, Ohio resident, Greg Nobis, whose name will be embroidered on the vest. It's expected that Fiji will receive her vest in 8-10 weeks.

The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.

If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.

What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.

A rumble in the jungle is likely when Westerville Parks & Recreation Theatre presents Tarzan, a musical production based on the 1999 Disney animated film with songs by Phil Collins.

As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.

If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.

A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.

If you want your sales to stay successful after Independence Day, then you’re going to need a second strategy to implement once the day comes to an end.

With all of the excitement surrounding the Fourth of July, consumers are searching for sales. How does your business join in? Here are a few marketing reminders.

Westerville was the hub of activity that helped pass the 18th Amendment to the Constitution, which made prohibition the law of the land. The city recently unveiled a new public art piece entitled The American Issue, which tells about the city's role in getting the amendment enacted.

When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.

Here are five key components for how to make a strategic video script and create a successful marketing video which will help boost lead generation and grow your business.

Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.

In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough.

Westerville has welcomed the Renaissance Columbus Westerville-Polaris Hotel (Renaissance Westerville), which opened its doors recently, as did the hotel's in-house restaurant, the Two-One.

Westerville has welcomed the Renaissance Columbus Westerville-Polaris Hotel (Renaissance Westerville), which opened its doors recently, as did the hotel's in-house restaurant, the Two-One.

We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.

Should your business have a mobile app? Today we dive in and explore some of the reasoning behind having—or not having—a mobile app for a small business.

Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.