News Archive

If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.

Paramount Health Resources, Incorporated, which is based in the Pittsburgh area, is planning to expand into Central Ohio, with a facility planned for Westerville.

If you want to grow your business and market through online communication, here are a few reasons why you should implement LinkedIn into your social media strategy.

How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.

Facebook offers one field with enormous marketing potential: 360° video and photo. This relatively new feature allows your business to post media that customers can fully engage with, completely drawing them into your world.

How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

Innovative Organics, a company based in Westerville, has won approval from the Delaware City Council to apply for a grant to develop infrastructure to recycle food waste

After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial issues? Today we’re going to talk about pros and cons.

This Valentine’s Day, don’t let yourself forget the love you had in the beginning. Today, we’re going to talk about how you can fall in love with your business again.

What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.

Your culture sets you apart from other employers, either in a good way or… not so good way. How can you ensure a great company culture that has employees (and clients) running your way?

There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.

Video has become increasingly prevalent online as the most shareable posts on Facebook and the fastest route to gaining a new follower. How can your small business get involved?

David Collinsworth, Westerville's city manager, and Jason Bechtold, its economic development director, recently described the city as being exciting, with 2016 serving as a preview for what they expect to happen in this year.

When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into, but can come with high rewards.

Technology sounds great, but how can it benefit your business? Turns out, in a lot of ways. Check out these ways you can leverage augmented reality to grow in 2017.

What do you plan to do to keep up with the trends of 2017? If you’re feeling unsure, check out these five suggestions for your business to stay relevant in the new year.

Third-graders at Emerson Elementary School in Westerville learned about the law when they lobbied the city council on behalf of the butterflies in their garden.

Turns out, being philanthropic with your business can actually lend itself quite nicely to promoting your brand and growing your consumer base.

How can your company get a jump start on the New Year? Check out these mobile marketing trends for 2017 that your small business can take advantage of today.

This holiday season, don't let your business miss out on the biggest spending time of the year. Stand out from the crowd by trying these four happy holiday marketing tips.

Westerville residents voted November 8 to replace and make permanent a levy that was originally approved in March of 2012.

How can your company get in on the popular #hashtag action? By using them to market your brand, of course! Check out these useful tips on how your business can use hashtags to its advantage.

This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.

In today's visual online marketing world, infographics generate clients and income for all kinds of companies. So how can infographics benefit your business?