Customer service can make or break a business. Just how influential is it, though? Today we’re going to take a look at the power of great customer service.
What is evergreen content and why is it so important? Today, we have the answer to that and more. So let’s dive in and see how you can start optimizing evergreen content.
Changes are afoot in Westerville, with its Community Center set to be renovated as part of a $20m expansion.
Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities.
There is a right and a wrong way to practice patriotic marketing. Today, we’re going to talk about patriotic marketing: how to show your pride and your brand this Fourth of July.
Instagram is a great resource for marketing personal or professional brands. If you’re still not sold on the site, we’ve got some reasons why you should be on Instagram.
There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.
How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.
After 28 years as director of the Westerville Public Library, Don Barlow retired at the end of May. His successor, Erin Francoeur will officially take over on June 12, 2017, according to an article in This Week Community News. Francoeur has over nine years professional library experience, and is coming to Westerville from Redding, California, where she worked in the Shasta Public Libraries.
Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.
This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.
A pilot program called Say Something is now underway at Westerville Central and Walnut Springs Middle School in Westerville.
Just like there is a wrong way to write an email signature, there is also a right way. If you want to perfect your email signature, check out these easy tips.
The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.
Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we're going to learn how.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
With today's competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.
Every fourth Friday from late April through September, Westerville is holding its Mount Carmel St. Ann's 4th Friday Celebrations.
Just like our homes, businesses need a little freshening up every now and then. Today, we're going to talk about six solutions to spring clean your small business.
How can a small business use GIFs to promote its brand and draw in customers? Today we're going to take a look at how your marketing can get groovy with GIFs.
Memes are a great way to engage with customers, but they also run a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.
If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.
Paramount Health Resources, Incorporated, which is based in the Pittsburgh area, is planning to expand into Central Ohio, with a facility planned for Westerville.
If you want to grow your business and market through online communication, here are a few reasons why you should implement LinkedIn into your social media strategy.
How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.