Just like there is a wrong way to write an email signature, there is also a right way. If you want to perfect your email signature, check out these easy tips.
The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.
Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we're going to learn how.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
With today's competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.
Every fourth Friday from late April through September, Westerville is holding its Mount Carmel St. Ann's 4th Friday Celebrations.
Just like our homes, businesses need a little freshening up every now and then. Today, we're going to talk about six solutions to spring clean your small business.
How can a small business use GIFs to promote its brand and draw in customers? Today we're going to take a look at how your marketing can get groovy with GIFs.
Memes are a great way to engage with customers, but they also run a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.
If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.
Paramount Health Resources, Incorporated, which is based in the Pittsburgh area, is planning to expand into Central Ohio, with a facility planned for Westerville.
If you want to grow your business and market through online communication, here are a few reasons why you should implement LinkedIn into your social media strategy.
How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.
Facebook offers one field with enormous marketing potential: 360° video and photo. This relatively new feature allows your business to post media that customers can fully engage with, completely drawing them into your world.
How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.
Innovative Organics, a company based in Westerville, has won approval from the Delaware City Council to apply for a grant to develop infrastructure to recycle food waste
After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial issues? Today we’re going to talk about pros and cons.
This Valentine’s Day, don’t let yourself forget the love you had in the beginning. Today, we’re going to talk about how you can fall in love with your business again.
What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.
Your culture sets you apart from other employers, either in a good way or… not so good way. How can you ensure a great company culture that has employees (and clients) running your way?
There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.
Video has become increasingly prevalent online as the most shareable posts on Facebook and the fastest route to gaining a new follower. How can your small business get involved?
David Collinsworth, Westerville's city manager, and Jason Bechtold, its economic development director, recently described the city as being exciting, with 2016 serving as a preview for what they expect to happen in this year.
When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into, but can come with high rewards.
Technology sounds great, but how can it benefit your business? Turns out, in a lot of ways. Check out these ways you can leverage augmented reality to grow in 2017.