News Archive

When it comes to supporting local business, there’s more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.

What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips to writing the perfect resume today.

Caring for employees establishes a foundation for any organization to grow off of. It’s the age-old saying: “Before you help others, you must first help yourself.”

How can you drive natural interaction through your LinkedIn page and foster relationships? Today, we have some tips on how to maximize your LinkedIn engagement.

Joining a growing trend, the Westerville Public Library will stop collecting fees for overdue materials. The new policy went into effect August 17, 2017, which was also the first day Westerville students went back to school. Westerville's decision comes approximately a month after the library in Bexley, about 13 miles away, also dropped its late fees.

If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.

Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.

Public speaking is a valuable skill that’s often necessary within the professional world. So how can you overcome anxiety and become a better public speaker? Let’s find out.

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips.

Customer service can make or break a business. Just how influential is it, though? Today we’re going to take a look at the power of great customer service.

What is evergreen content and why is it so important? Today, we have the answer to that and more. So let’s dive in and see how you can start optimizing evergreen content.

Changes are afoot in Westerville, with its Community Center set to be renovated as part of a $20m expansion.

Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities.

There is a right and a wrong way to practice patriotic marketing. Today, we’re going to talk about patriotic marketing: how to show your pride and your brand this Fourth of July.

Instagram is a great resource for marketing personal or professional brands. If you’re still not sold on the site, we’ve got some reasons why you should be on Instagram.

There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.

How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.

After 28 years as director of the Westerville Public Library, Don Barlow retired at the end of May. His successor, Erin Francoeur will officially take over on June 12, 2017, according to an article in This Week Community News. Francoeur has over nine years professional library experience, and is coming to Westerville from Redding, California, where she worked in the Shasta Public Libraries.

Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.

This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.

A pilot program called Say Something is now underway at Westerville Central and Walnut Springs Middle School in Westerville.

Just like there is a wrong way to write an email signature, there is also a right way. If you want to perfect your email signature, check out these easy tips.

The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.

Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we're going to learn how.

If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.